Bonnie Cashin, the first lead designer for the house, is credited for defining the Coach look. Meanwhile, Millennials are experimenting with - and reclaiming - old trends from the ‘90s to ‘00s, and Coach carryalls have always been a staple of those fashion eras.Ĭoach’s clout points back to its myriad creative leaders - there’s been some notable ones. It all makes sense, of course: the Gen Z crowd is now at the point in their lives of having the spending power to purchase a designer purse they coveted as a kid, either directly from the label or by shopping vintage. But whatever your relationship to the company, Coach and its bags are having a moment. For many Millennials, however, the heritage brand represents their era of high school and college, a time of growth and self-expression. I’ve been in love with the brand ever since.įor this Gen Z’er, and many of my contemporaries, Coach is something I associate with childhood. And when she gave me one at a family Christmas party in 2008, complete with a rainbow color scheme, I did. Sure, I couldn’t slip into three-inch pumps and a leopard print shawl everyday at the age of six, but I could start toting around my very own Coach purse. What she wore, I begged my mom to let me wear, too. In an age free of social media, she was my influencer. When I think of the Coach bag trend, I think of my fabulous aunt in the early ‘00s, carrying one complete with a leather handle, elegant brown stitching, and, of course, those iconic monogrammed Cs.
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